Student teams gain expertise in this area as well. While a small part of it could be learned, most of it experiential. Marketing a game is both an art and science. In this process, they also learn from the experiences of mentors as well as fellow team members. Students will have extensive connections with industry experts, develop games, learn to work as a team, and handlethe ups and downs of developing and taking a game to the market. Teams that create winning games will be sent to international competitions such as the Microsoft Imagine Cup, Casual Connect, and so on.
Backstage Pass owns the games and the IP. Teams with 3-4 student members are selected. The incubator is currently open only to the students and alumni of Backstage Pass. Game design is followed up by game development, testing, a soft launch, a marketing phase and then, finally, launching the game. Once themarket fit is found, we move on to game design. The first phase of the incubation involves the market fit of the game. The Processīackstage Pass provides the infrastructure including the software, systems, and offices.The development of each game will take about 3 to 6 months from inception to launch. Consequently, the mentoring quality is of the highest order. Also, the mentors are either entrepreneurs themselves or are senior professionals from the various leading game development companies. Our mentors come from different fields of game making such as game art, game design, game publishing, and so on. The MentorsĮxperienced mentors from the industry guide our young entrepreneurs. Level 2 is briskly putting together all these and more. It provides mentoring, infrastructure, marketing and publishing support. Level2, the Backstage Pass incubator, is a creative space with the all the facilities to support developing games through launching entrepreneurial ventures of our students. 
Level 2 – The Backstage Pass Incubator for Game Development
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